If you’re like a lot of newbies on YouTube, then you’ve probably created a YouTube channel with videos that are not getting any views. People often think that if they just point the camera at them and say a bunch of stuff, then people will magically go watch the video after they upload it to YouTube. This is not how it works at all. You must treat the marketing of a YouTube channel the same way you would treat the marketing of a business. In other words, you must implement marketing strategies and techniques into the promotion of the channel so that your videos will get the hits and views that you desire.
You probably wonder every day about “how to promote my YouTube channel.” Since you cannot just rely on YouTube to automatically rank you high in their search results, you must implement certain tricks in your YouTube channel and its videos which will allow them to get ranked better. One easy SEO technique that works well is keyword marketing. You must find keywords which relate to your particular niche. One easy way to do that is to just type a word or two into the YouTube search box and watch all the keyword phrase suggestions which appear in the drop-down menu. These keyword suggestions are all the popular phrases that other YouTubers are currently searching for. Therefore, if you place these keyword phrases into the tags and description boxes of your videos and channel, then it will help rank them higher relatively quickly. Just make sure the keywords are related to your niche or else it could have the opposite effect.
If you already have followers on social media networks like Twitter and Facebook, this is an easy free way to push new traffic to your YouTube channel in a short amount of time. All it takes is for you to send out a status update or post the channel link in your profile and then you’ll have all your followers visiting your channel. And if the video content on the channel is good enough, your friends will share the link with their friends as well. Then you’ll get a lot of word-of-mouth traffic as well as more followers on your social media pages.
A lot of beginners dream of getting one million YouTube subscribers within their first year. What you must understand is that most channels never achieve this so quickly. Your only chance at doing this is if you created videos which go viral and attract large audiences outside your own social circle. Perhaps you do a video where you’re performing a dangerous stunt or doing something that most people wouldn’t normally do. However, there are still no guarantees as to which videos will go viral and which ones don’t. So, just focus on creating content for a popular niche and you should have users coming to your YouTube channel in no time. Then, if you’re consistent at producing top quality videos, one of them is bound to go viral sooner or later.